The Training Academy

You want to get full value for money, thus, when your marketing and promotion prompts a potential client to contact you….. DON’T LET THEM SLIP THROUGH YOUR FINGERS!

These people have started to buy into your message and see you as an agent of professionalism and confidence, therefore you need to be proactive in responding to these opportunities within minutes!

Learning objectives:

Agree on where leads can come from

Understand the different ways potential clients can approach us

Recognise the varied range of lead reasons

Examine and agree on the best response times to leads

Agree and implement a robust reactive and proactive approach to all leads

Examine and agree on the most effective ways to communicate with potential clients

Understand the importance of ‘how’ we communicate

Recognise that leads can be short, medium, and long term

Understand that there’s always a second chance if you don’t score the first time

Topics include:

The origin of leads

Mediums of approach

The lead subject

Time is of the essence!

Reaction vs Proaction

How best to respond, respond, RESPOND!

Nurturing – Playing the long game

Leaving the barn door open

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